[youtube=http://www.youtube.com/watch?v=EZaUaD_uqcI&w=465&h=292]
It's called the coolness factor...plus wahines wearing bikinis...and for the wahines...the young turks.
That's why kiteboarding is sucking them into it's vortex. You should have seen the young ones tearing it up at Ocean Beach on Sunday. Freaking awesome!